B2B Enrichment vs People Data Labs

Navigating the world of B2B data solutions can be overwhelming, especially when you’re choosing a provider to power your sales, marketing, or recruiting pipeline.

If you’ve been in the data or marketing space for a while, you’ve probably heard of People Data Labs (PDL), a well-known provider of large-scale people and company intelligence data used in HR tech, analytics, and risk use cases.

At the same time, newer enrichment platforms have appeared that focus on real-time, API-first data and transparent pricing rather than massive, pre-built datasets.

That’s where B2B Enrichment comes in: a newer, AI-powered B2B contact and company enrichment platform that leans heavily into price transparency, data freshness, and ease of use.

In this article, we’ll compare People Data Labs and B2B Enrichment across:

• Features and data philosophy

• Pricing and transparency

• Data freshness and coverage

• Ease of use and integrations

• Compliance and typical use cases

Key Factors at a Glance

Here’s a high-level snapshot of how B2B Enrichment compares to People Data Labs:

Customer Reviews and Feedback

People Data Labs (PDL)

Across review sites and comparison articles, PDL is consistently recognized for:

• Huge data coverage (billions profiles, wide global footprint).

• Strong responsive support & an API first product philosophy

• Compliance and security that checks the tick boxes of enterprise procurement.

The other side of the coin, reviewers often mention:

• Higher pricing in comparison with some newer competitors.

• A higher learning curve and requirement for technical resources to gain the full value.

• Data recency as an area that sometimes needs improvement, since calls tend to hit a large pre-built database rather than scraping or rebuilding profiles on the fly.

In short: customers who have data teams and bigger budgets tend to be very happy with PDL’s power and scale, while smaller teams can find it overkill or expensive relative to what they need.

B2B Enrichment

Because B2B Enrichment is newer, you won’t find thousands of legacy reviews yet—but its website and SaaS listings position it clearly:

• Designed for real-time enrichment of people and companies.

• Focus on accuracy, freshness, and actionable intelligence rather than just a giant static dataset.

• Transparent, credit-based pricing that is approachable for startups, agencies, and SMBs.

Early adopters usually opt for B2B Enrichment when they want:

• API-first enrichment they can plug into apps, workflows and automations.

• Modern data points such as personality traits, social engagement, and richer behavioral context to personalize outreach.

• A simpler buying process - sign up, get an API key, start enriching - no more lengthy enterprise negotiations.

Pricing Review

People Data Labs Pricing

PDL offers three main tiers:

• Free: lets you experiment with the APIs and limited records.

• Pro: usage-based pricing for APIs such as Person Enrichment, Company Data, IP enrichment, etc. Third-party breakdowns show person-data Pro plans starting around $98/month and company data starting around $100/month, with per-record pricing that drops with volume.

• Enterprise: custom contracts with higher volumes, premium fields, and dedicated support.

The trade-off:

• You get access to very large datasets and advanced APIs.

• Pricing can feel opaque and “enterprise-first”, especially if you’re a startup just testing data enrichment or working with a small budget.

If you are a large company doing serious analytics work, that model might be okay. If you're a small data team, or bootstrapped SaaS, it can be too much too soon.

B2B Enrichment Pricing

B2B Enrichment goes the other way:

• Published tiered plans, starting around $99/month for 25,000 credits and scaling up as you grow.

• Credit-based usage that you can allocate across different APIs (people, companies, email, etc.).

• No hidden setup fees or “talk to sales to see the price” wall.

Short version:

• PDL is engineered and priced primarily for larger, data-heavy organizations.

• B2B Enrichment is engineered and priced for builders and operators who want to move fast, developers, marketers, growth teams, and agencies who want to spin up enrichment in hours, not weeks.

Features Review

Before comparing feature-by-feature, it’s helpful to understand the underlying approach each provider takes.

• People Data Labs aggregates data from a wide range of vendors, normalizes it, and offers it via APIs and large licensed datasets. It’s built to power HR tech, analytics, investment research, and other data-heavy use cases at scale

• B2B Enrichment is built around live, API-driven enrichment: given an email, domain, or profile, you enrich it in real time, with an emphasis on freshness, deliverability, and behavioral signals that help sales, marketing, and recruiting teams act right now.

Let’s break that down.

1. Data Freshness

B2B Enrichment

• Refreshes over 500M+ profiles monthly.

• Focuses on real-time enrichment and keeping lead/company data current for outreach and recruiting use cases.

People Data Labs

• Provides very large pre-built datasets refreshed on a recurring basis (monthly updates on many endpoints).

• Independent reviews often mention strong coverage but sometimes variable recency because the source is a pre-compiled dataset.

2. Data Points Variety

B2B Enrichment
Goes beyond basic contact/company info by adding:

• Contact verification & enrichment

• AI-powered Personality insights

• Social & engagement signals

• Tech stack, firmographics, and ICP insights

• Real-time identity and company intelligence

People Data Labs
Best known for:

• Massive person datasets, roles, education, profiles

• Company firmographics

• Workforce & job posting datasets

• Good for HR, labor analytics, and macro-modeling

3. Data Updates and Flexibility

B2B Enrichment

• Real-time REST APIs for instant lookups

• Bulk enrichment for CRM uploads

• Easy to integrate into CRMs, spreadsheets, data warehouses

• Designed for SMBs, growth teams, and agencies

People Data Labs

• Multiple APIs (Person, Company, Search, etc.)

• Bulk datasets & data licenses

• Integrations with Snowflake and Databricks

• Designed for technical teams with data engineering resources

4. Ease of Use

B2B Enrichment

• Built for non-technical users as well as developers

• Quick setup, simple API, straightforward docs

• Designed for go-to-market teams needing results fast
  
  
  

People Data Labs

• Powerful but more complex

• Requires developers or data engineers to get full value

• Better suited for platforms and enterprise data teams

5. GDPR / Compliance

B2B Enrichment

• GDPR-aligned

• Uses compliant, public/open sources

• Does not list ISO/SOC certifications (yet)

People Data Labs

• SOC 2 Type 2 certified

• ISO 27001 certified

• Strong enterprise governance posture

Use Cases

Both tools live in the same broad “B2B data” universe, but they shine in slightly different places.

B2B Enrichment – Best For:

Sales & Marketing

• Real-time lead enrichment

• Verified contact information

• Personality and behavioral signals for personalisation

Recruitment / HR

• Candidate profiling with richer professional + personality context

• Pre-outreach verification via email and phone

Market & Product Teams

• Account research, ICP modeling 

• Enriching app users with company + role data 

• Feeding the AI agents with present, behavioral-level signals

People Data Labs – Best For:

• HR Tech and Workforce Analytics

  • Large-scale workforce, resume, and job-posting datasets.
    
    

• Market & Investment Intelligence

  • Labor-market signals, company universe mapping, and large-scale modeling.

    
    

• Data-Heavy Products & Platforms

  • When you need billions of profiles, deep schemas, and compliance certifications to satisfy enterprise customers.

The Final Verdict

Both People Data Labs and B2B Enrichment are serious players, but they solve slightly different problems.

• People Data Labs is a great fit if you’re:

  • Building HR tech, analytics, or investment products that need massive, structured datasets.

  • Operating in an environment where ISO 27001 / SOC 2 Type 2 certifications are mandatory.

  • Happy to work with a more complex, usage-based pricing model and have technical resources to integrate it.
    
    

• B2B Enrichment is ideal if you’re:

  • A marketer, salesperson, recruiter, dev, or agency who wants real-time enrichment you can plug in quickly.

  • Looking for transparent, credit-based pricing that scales from startup to growth stage.

  • Needing fresh, behavior-aware B2B data, not just static records.

Or in one line:

“If you want to analyse the market, PDL is compelling. If you want to act on live B2B data, B2B Enrichment is built for you.”

Ready to see it in action?

Visit B2B Enrichment to view pricing, grab your API key, and start enriching your B2B data in minutes.